The ultimate butter churning vest

A lot of runners got excited about the runner butter trend, but most of them ended up with a far from buttery result. So as dairy experts, Lactantia had to run with them.

Client
Lactantia

Year
2026

Because churning butter while running should not be that hard.

Executive Creative Director: Xavier Blais

Creative Director: Geneviève Janelle

Art Director: Victor Pierre

Writer: Laurent Tremblay

Chief Strategy Officer: Sean MacDonald

Head of Strategy: Julian Morgan

Strategy Director: Pascal Routhier

Senior Strategist: Anne-Sophie Vagnon

Account Director: Hélène Royer

Account Supervisor: Samantha Isings

Producer: Marie-Pier Lavoie-Sigouin

Photographer: Christophe Vigneault

Studio Artist: Todd Bennett